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Frequently asked questions for freelance SEO marketing and digital marketing


What do I write in my request for an SEO or digital marketing project?

Four pieces of information are enough: the goal (more traffic, more sales, more brand visibility), the current state of your website or social channels, your keywords or industry, and a rough deadline. If you already have Google Analytics or Search Console data, attach it: it helps the freelancer make a precise proposal.


I have an e-commerce store — is a generic SEO consultant fine, or should they specialize in my platform?

If your store is on Shopify, WooCommerce or another specific platform, an e-commerce SEO consultant experienced with that platform already starts ahead: they know its technical limits and specific opportunities. State the platform in your request — for example if you're looking for a Shopify SEO consultant — to get more targeted proposals.


How do I compare the proposals I receive?

Look at three concrete things: which activities are included in the price (audit, content, link building, reporting), how often you'll receive progress updates, and whether the freelancer shows verifiable case studies. Be wary of anyone promising guaranteed results in a very short time: SEO takes months to deliver stable results.


What do I usually get at the end of the project or during an ongoing collaboration?

For an SEO project, you usually get an initial audit report, a prioritized action plan, and periodic reports on ranking and traffic progress. For social media marketing: an editorial calendar, published content and a monthly report with growth metrics. State in the brief how often you want updates: this varies a lot from one professional to another.



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